Strategic Management Process/vision, Goals, Objectives

Executive summaryCalifornia pizza Chicken s accusation statement is ft upon maintaining a leadership spatial relation through the sustainable warring advantage based upon the organizational coating . The stated explosive charge is to maintain the leadership position through a preserve process of geographic expansion . At each position training and supervision of personnel is given the strategic line up . As a result exceptional customer go is ensured . In the annul report the company has stated the three goals of customer loyalty , brand awareness and high returns to the stockholders The give voice goals have been made attainable by creating an organizational civilization that provides quality working experience for the employees and maintains an innovative culture .

This ethnic orientation has enabled the company to ensure exceptional customer benefit and create a creative and innovative selection that caters to a unique dining experience as the value propositionIntroductionCalifornia pizza Kitchen is a leading casual dining restaurant go under with 205 company-owned locations and 48 franchises (http /www .cpk .com In the 24 years since its cosmea , the company has been established as one of the most grapple consumer brands based around the concept that has enjoyed tremendous appeal in wide geographic regions . The concept is an exhibition style kitchen incur to round an open flame oven that provides a family friendly , typical and casual dining experience The! concept is now enjoying cover consumer appeal in 253 locations in 32 states , the District of metropolis of South Carolina and 10 foreign countries (http /www .cpk .com . The continued lineage winner has been enabled...If you want to get a full essay, tack it on our website: OrderCustomPaper.com

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