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Innovative Retailing Strategy espouse by Hindustan Unilever stiffen for creating foothold in the Hinterland Piali Haldar Eco(Hons)JU,PGDRM(IRMA), M Phil(Bus. Admin)AU, Pursing Phd(BIT, Mesra) Asstt. Professor Asia pacific Institute of Management, 3& 4, Institutional Area, Jasola, Opp. Sarita Vihar, New Delhi 110025. Mob: +919350203111 netmail: piali@asiapacific.edu Abstract The issue of range the unreachable is gaining a new-fashioned dimension and magnitude with the exploitation economy. Earlier the securities industry look for used to focus much on creating products for the urban commercialize and distribute the same among the organise segment. nowadays marketers argon more than(prenominal) focused, and they are adopting specific dispersal dust with suitable publicizing and gross sales promotion for targeting the agricultural markets. Project Shakti of HUL is one of them. This paper volition converse the advanced retailing strategy Project Shakti adopted by HUL for tart the hoidenish market. This paper will also discuss how this tolerate is successful in creating micro-enterprise in rural areas and compound furrow interest & social interest. Introduction The issue of arrival the unreachable is gaining a new dimension and magnitude with the evolution economy. Earlier the market research used to focus more on creating products for the urban and distribute the same among the target segment. Today marketers are more focused, and they are adopting specific distribution formation with suitable advertisement and sales promotion for targeting the rural markets. To be successful in rural market the marketers need to conceive the belief system of rural India, their value system and taboos, and changing social factors the likes of literacy, income, occupation, mobility, sex-ratio, status of women, attitudes toward communication, the message and media. It has been proved once more and again that push butto n any product made for urban market pushed t! o rural market failed miserably in hurt of touching the police wagon and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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