Marketing Plan for Dell India Sales Case Study Example | Topics and Well Written Essays - 4500 words

Marketing Plan for dingle India Sales - Case Study spokespersonIts budgeting and the organizations implementation strategies ar also considered in the final plan.dell is the second largest PC manufacturer in the world and has 60pct of its revenue from the US which is the largest food market. However, with the recession and the attempt to malign Dell in this country, the company is look for markets outside the US. The increasing market for laptops and desktop PCs in China, India, Brazil and Russia acquit given reason for Dell to make strategies to depend less on the US market and expand to other(a) regions of high yield. Its forepart in India since 8years has given it much exposure to make the appropriate strategies to suit the Asian market, particularly the Indian market, which has the most authorisation.The economic advantages that Dell offers for the local market and which have been successfully displayed in China have more reason for Dell to gain a foothold in the already tapped PC market in India despite the presence of other strong contenders like HP, Lenovo, etc. and its confess presence in the country for over six years now. The advantage on GDP with each investment by Dell enables it to gain faster penetration into the local market and enter other frontiers too.Then in that location is the multiplier effect. ... have more reason for Dell to gain a foothold in the already tapped PC market in India despite the presence of other strong contenders like HP, Lenovo, etc. and its own presence in the country for over six years now. The advantage on GDP with every investment by Dell enables it to gain faster penetration into the local market and enter other frontiers too. Then there is the multiplier effect. A Peking University study of the Dell effect showed that for each $1 million spent by the company in China, $2.3 million was contributed to the nations GDP, 92 new jobs were created and $144,000 was generated as value revenues. Factor in Chinas PC penetration at 6% and Dells revenue growth there at 26%, the implications are clearer. India with a PC penetration of just 1.8% and a population of 1.3 billion, offers the kind of potential Dell can hardly ignore. A latecomer it may be, and is up against stiff competition from old hands like HP, Lenovo, Acer and homegrown HCL Infosystems, but the motivation for Dell to scale up here are obvious. In less than six years, it has garnered a 36% market share in the large try segment. However, it is still weak in the 1.7-million home buyer/retail desktop and portable media market. But Dell is eyeing a 10% overall market share in the next 18 months and a look-alike of revenue to $1 billion this, after taking nearly six years to hit $ viosterol million. The $1-billion figure is just 1/60th of Dells global sales and for this to be relevant to India, revenues would have to be many times more (Prasad, Gupta, 2007).ii. Socio-Cultural-Another reason that Dell can leverage in the Indian mar ket, is its strong direct sales experience. Since, these kinds of economies do not permit high prices and are more attached to retail selling which offers