External and Internal Marketing Environment Analysis of Nokia Essay

External and Internal Marketing Environment Analysis of Nokia - Essay ExampleOn the different hand, micro-environment of a high society is normally made up of the lodges customers, suppliers, competitors as well as the intermediaries. For example, the success of Nokia in terms of its growth and market leadership is largely attributed to the companys effective management of the dynamics underlying the interactions between external and internal market factors. This is particularly evidenced by Nokias strategic prospect which has been primarily focused on keeping up with technology as well as the production of market oriented services. This paper critically analyzes Nokias marketing environment particularly the macro and micro-environmental factors affecting its marketing operations as well as a SWOT analysis of the company. Macro economical factors Macro-environment affecting Nokia Company include technology, demographics, social, political and economic factors. lawful constraint s (such as the G3 technology constraints that Nokia have to put into consideration) must be taken into account because some(prenominal) businesses aim to make a profit hence they argon tempted to mislead their customers about prices, quality and the availability of the products. They may also cut expenditure by using lesser quality materials in their products (such as weaker materials for Nokia cases and batteries). When it comes to environmental, social and ethical factors Nokia have managed to be quite environmentally friendly and have not make anything that the consuming public may have taken huge to, they have been careful about this and this is one of the reasons they are such a popular shop of mobile phones. According to Lindholm(2003, p.301), Nokias marketing environment has grown immensely within the last decade. Moving into the expeditious World Nokia has remained... As the report declares the companys primary goal is to develop excellent mobile products that will enabl e billions of people across the world to connect with each other through mobile communication. Currently one of the main challenges facing the company is the increasing competitive and dynamic market. Nokia has however remained as one of the leading mobile manufactures and other information and technology related software and games in east and central Europe. This paper stresses that Generally Companies often relate with two types of environment, Microenvironment and Macro environment. The microenvironment comprises the companys marketing, customers and competitors and other the related forces which affect demand for a companys goods. These forces include economics, demographics, technology, politics and culture. Macro-environment affecting Nokia Company include technology, demographics, social, political and economic factors. Legal constraints (such as the G3 technology constraints that Nokia have to put into consideration) must be taken into account because many businesses aim to make a profit hence they are tempted to mislead their customers about prices, quality and the availability of the products. They may also cut expenditure by using lesser quality materials in their products. Moving into the Mobile World Nokia has remained committed to strong growth, profitability and responsible in market leadership.